Video marketing for small local businesses is a growing problem due to the increase in competition.
Fortunately, however, business owners that are aware of this dilemma don’t have to suffer once they know how to dominate their marketplace using video marketing…
That’s what you’ll learn about in this brief article.
Specifically, you’ll discover 6 tips that you can apply to your small business video production that can make a huge impact on getting more clients.
You may be wondering, why should I use video marketing?
The answer to that question is quite simple because the biggest benefits of video marketing for business are as follows:
Benefit 1: You dramatically increase the chances of prospects that are searching for the products and services you offer using their mobile devices for finding your business and either contacting you or stopping by.
NOTE: Most searches are done on mobile devices such as smart phones and tablets.
Benefit 2: Ranking your videos allows you to dominate page one of Google for your most profitable keywords that your prospects use to search for your products and services.
Benefit 3: Most of your competitors, which are businesses that need video services aren’t
even aware of why they are being dominated in their local marketplace allows you to create a strategy to position your company at an advantage over them. Why? Because you understand the importance of using video for small business.
Video marketing is one of the best ways to breathe new life into your business. Many business owners see the potential in video marketing, but have limited knowledge of how to use it successfully. That is where you differ from them. You’ll know how to make video marketing work for you with the tips in this article.
So, without further introduction, let’s jump in with a discussion of the 7 tips you can apply to video marketing for businesses…
TIP 1:Keep Your Videos Short And To The Point
Keep your marketing videos short. People have short attention spans. Unless your video is spectacular and dramatic, keep it between one to five minutes. If it’s too long, people will stop watching. If you really feel that a longer video is necessary, put all the important information at the beginning.
The purpose of these videos is primarily for educating your prospects and clients. Once you become more comfortable posting videos, you can then increase the video length and try some editing. However, when starting out, you need to first establish yourself as a knowledgeable professional.
Unless a person is watching your video because they are looking for a specific piece of information about your products and services, they will not pay attention for more than a minute. You need to keep your videos very short, go straight to the point and pick a very precise topic for each video.
TIP 2: Include A Call-To-Action At The End Of Your Videos
Including a call-to-action at the end of your video is marketing 101, because if you don’t tell people what the next steps are, they won’t do anything even if they love your videos.
Secretly people like to have their hands held, and there is nothing wrong with that…
This is why people hire coaches and mentors.
For example, let’s say you own a HVAC company, you could include a call-to-action that goes something like, “Call Us Today At 800-555-5555 If You Are Having Issues With Your Heating And Cooling System!”
If you don’t include a call-to-action at the end of your videos, you’ll be leaving a lot of money on the table, because you potential clients will take their business to your competitors.
TIP 3: Add Captions And Subtitles To Draw Attention
Don’t ignore captions and subtitles in your videos. Text is as important in a video as the actual moving pictures as it can anchor what’s being said in the minds of your viewers.
Highlight key words and phrases which make an impact and underline the message your video is trying to get across.
According to Google, subtitles and closed captions open up your content to a larger audience, including deaf or hard of hearing viewers or those who speak languages besides the one spoken in your video.
TIP 4: Use End Screens And Cards To Build Client Viewership
When you post your video on sites such as YouTube, don’t forget to use End Screens because they allow you to do the following:
Point viewers to other videos, playlists, or channels on YouTube
Call for subscriptions to your channel
Promote your website, merchandise, and crowdfunding campaigns
Why would you want to miss out on all these powerful benefits of using End Screens, because they are easy to implement and takes very little time?
TIP 5: Make Videos That Explains Explain Why You Can Solve Their Problems
Let’s be honest, most consumers are only concerned about what’s in it for them and don’t necessarily care about our companies. It’s human nature for us to be selfish. Don’t attempt to go against this fact, because you’ll be fighting an uphill battle, so just except that when your prospects watches your videos, you must immediately explain that you can solve their problems…
Otherwise, they will click away and search for their solution elsewhere.
For example, let’s say that you are a locksmith that provides emergency services…
We know that a large percentage of people that go Online to search for a locksmith need to have a locksmith go out to their home as soon as possible, because they’ve locked themselves out.
Being a locksmith, you must state at the beginning of your video and in the description that you provide Emergency Locksmith Services, otherwise they will click on your competitor’s video that clearly states this.
TIP 6: Post Content Consistently
One of the main things you have to remember to do is to stay consistent when it comes to your video content. Make sure you post videos regularly that educates and informs your subscribers. Publishing content consistently means that your viewers will have a reason to come back.
Not only will posting videos consistently keep your viewers coming back for more, video sites such as YouTube may reward you by boosting your rankings in the search engines. This means that your videos can appear on page one when your prospects and clients search for your type of products and services.
TIP 7: Use A Charismatic Spokes Person To Speak On Behalf Of Your Company
Find the right person for your videos. Perhaps you are not as comfortable in front of the camera as you would like to be. Speak to your employees, or perhaps your friends, to find someone who can be an effective cheerleader for your company. This will enhance the promotion of your products and service, which can get you more views.
Just think of commercials that have been using the same spokesperson for years. They do this because TV viewers begin to feel as if they know them after seeing them over and over.
These charismatic actors and actresses entertain the viewers that actually like them.
Using a charismatic person to represent your company allows them to build a strong bond with your prospects and clients…
This conditions them to know, like, and trust your spokesperson, which translates into brand loyalty and awareness for your company…
Do you see how this works?
You’ve just discovered three powerful benefits and seven tips that should get you excited enough to implement video marketing into your business, in order to get more clients using the power of the Internet.
Just knowing this information puts you light years ahead of your competition, but in order to capitalize on this knowledge you have to put them into action!
By the way, if you’re interested in learning more about how we can rank your existing videos, create professional 60-second review commercials, and build you a 5-Star Reputation that can get customers coming to you click here.