For several years now everyone has been talking about Reputation Management also called Reverse SEO, where you would have to create content to bury sites that contained negative comments about your business so that they’re pushed to Page 2 and beyond in the Search Engine Results.
Reputation Management has its place in certain situations, but for the last 12 months due to a major shift on the Internet a new type of marketing is emerging and replacing it…
That new type is called Reputation Marketing!
I hate to be the bearer of bad news, but Reputation Management is on its way to becoming obsolete in comparison to Reputation Marketing.
Here at Strategic Twist Marketing, we still offer Reputation Management as a service, because like I said only in certain situations that warrants its use.
In the past 12 months, Reputation has become the #1 most important factor Online and if you have a bad one, you will potentially lose thousands of dollars in lost profits due to potential clients choosing your competitors that have a good Online Reputation.
You see, big Daddy Google is making Reviews super important as they show up on your Google Plus page, Pay-Per-Click Ads…
Not to mention the ones that show up from the Local Directories that you are listed on such as Yelp, Bing Local, Yahoo Local, Insiderpages, and so on.
For the whole world to see including your potential clients that are searching for the products and services that you provide.
To validate what I’m talking about perform the following steps:
Step 2: Type in the word that describes your business type or industry (i.e. dentist)
Step 3: Click Google Search
Step 4: Now look underneath the 7 Map Listings (A to G) and what do you see?
If you look above the 7 Map Listings, you’ll most likely see Local Directories such as Yelp.com and others which also show Reviews.
Are you seeing with your own two eyes where this whole Trend is going?
If you said Reviews, Reviews, Reviews…
You are 100% correct!
And if you have several Negative Reviews that will make your potential clients run away from your business right to your competitors that have Positive Reviews.
As you can see, I don’t have to go into a long-drawn-out explanation because I’ve shown you real-life proof that your Online Reputation is the absolute most important component of your business that you should be focused on.
SEO, Social media, Pay Per Click, and other local marketing methods no longer works if you have bad reviews or a bad reputation Online. Why would you want to spend a small fortune on getting your website and Google Plus Page ranked on Page 1 in the Search Engines if all of your potential clients find are Bad Reviews?
Keep in mind that Reputation Management doesn’t make your business money, but Reputation Marketing does…
Because “Reputation Marketing is positioning your business as the Market Leader in front of thousands of potential clients with a 5-Star Reputation, period!”
I’ve been looking at the Reviews that clients have been posting Online about various businesses across the country and they are horrifying and the sad thing is that most of these business owners aren’t even aware that these extremely bad reviews have been posted about them.
Here are some quick stats that you may be interested in…
According to a survey performed by Nielsen Global in 2011: 70% Trust Opinions Posted Online
Consumers look up an average of 10 Reviews on a company before making a decision
70% of consumers Trust a business with a minimum of 6-10 Reviews
Strategic Twist Marketing is one of the few marketing companies in the world that have access to sophisticated proprietary Reputation Marketing technology that can help small businesses like yours to Monitor, Manage, and Build a 5 Star Online Reputation.
This is technology that 99% of your competitors don’t know exist that would be a complete Game Changer for your business.
The other good news is that you are one of the first businesses to even know about the devastating Review Trend that’s killing the marketing efforts of thousands Online.
Just ask yourself, “Would I buy a product or service that has Bad Ratings and Reviews?”
Most likely NOT.
That’s exactly what your potential clients will think.
Keep in mind that you are one Review away from a Bad Reputation Online and your Business’s reputation is everything.
By the way, if you’re interested in learning more about how we can rank your existing videos, create professional 60-second review commercials, and build you a 5-Star Reputation that can get customers coming to you click here.